Main partner
Cycling has long been a part of AG’s DNA.
As a partner of Belgian Cycling for close to 25 years, the insurance company supports the national teams as they compete throughout the year as a way to encourage its target audiences to get involved in professional and amateur cycling.
AG is taking its backing for the sport to the next level as an official partner of Liège Bastogne Liège and La Flèche Wallonne, two of the most prominent and prestigious events in the UCI World Tour calendar.
Official partner
Orange is here to connect fans to the heart of cycling.
At Orange Belgium, we believe that great moments are meant to be shared, and cycling is something very special for us Belgians. As an official sponsor of Liège-Bastogne-Liège, we're proud to be part of a legendary race that unites fans, families, and communities around a shared passion for cycling. Whether you're gathering in front of the TV, sharing live updates from yer phone or celebrating a rider's win through a videocall, Orange is here to make every connection count.
Orange is here to connect you with your passions.
Official partner
Cofidis, the credit expert by your side for 40 years
Cofidis is a financial company specialized in the remote distribution of consumer loans to individuals, as well as borrower insurance and life accident insurance.
Present in the Belgian market for 40 years, Cofidis relies on personalized advice, specific expertise in consumer lending, many years of experience, flexible and diverse remote contact methods, innovative tools and services, as well as credit education to empower the Belgian consumer to take charge of their budget, informed and responsible.
Since 1996, Cofidis has also been involved in cycling through its professional cycling team and its partnerships with renowned racing events.
Official partner
Lotto, more than 40 years in the peloton
Fighting spirit, solidarity, perseverance, and fair play are values found both in cycling and among fans of this unique sport. "As loyal partners of Belgian cycling, we have been the ‘proud supporters of the race’ for more than 40 years. No organization in today’s cycling world has been associated with the same team for longer. This commitment is reflected in our support for a men’s team (World Tour), a women’s team (Pro Tour), and a development team recognized worldwide. Through partnerships across numerous cycling-related projects and prestigious races held on Belgian soil, fans are brought closer to their favorite sport," says Jannie Haek, CEO of the National Lottery.
OFFICIAL PARTNER
Whether it’s the thrill of spectacular races or your own fresh energy before getting on the saddle, Lidl brings the cycling experience to everyone. Because experiencing the race together is what truly makes it worthwhile
Official partner and official timekeeper
The plus sign in the Swiss Flag within the Tissot logo symbolises the Swiss quality and reliability Tissot has shown since 1853.
The watches, sold all over the world, enable Tissot to be the leader in the traditional Swiss watch industry, exporting more than 4 million watches every year. Tissot stands by its signature, Innovators by Tradition. The high quality of the brand with every component is recognised worldwide. Tissot has been named official timekeeper and partner of many global events such as basketball with the NBA and FIBA; cycling with the Tour de France, La Vuelta, The Giro d’Italia and the UCI World Cycling Championships; motorsports with MotoGPTM and the FIM World Superbike Championship and more.
tissotwatches.com
Official partner
“Santini Cycling Wear is dressing passion for cycling since 1965.”
For more than 50 years Santini has been partnering the World’s best cycling teams and races.
Starting from 2022 onward, Santini is proud to become Official Partner of the Flèche Wallonne and the Flèche Wallonne Femmes.
This spring classic has been the inspiration for a Santini collection dedicated to the famous Mur de Huy.
Official partner
The ŠKODA story began not on four wheels, but on two.
In 1895, Václav Laurin and Václav Klement established a bicycle factory in Mladá Boleslav, Bohemia, and laid the foundation stone for ŠKODA AUTO as the company is known today. Today, the Czech car manufacturer is involved at many levels as the «engine of cycling» such as the Tour de France and the Vuelta.
skoda.fr
skodawelovecycling.fr
Official partner
Founded in Sakai City, Osaka, Japan in 1921, for 100 years Shimano has been dedicated to helping its customers get closer to nature and supporting people to realize their dreams. That comes with the desire to create outstanding internationally renowned bicycle components and apparel.
Shimano covers a wide range of functions, including planning, development, design, manufacturing, and various other support functions for supplying bicycle components as well as fishing tackle and rowing equipment.
In Europe, Shimano acts as the 'eyes, ears and mouth' of the global Team Shimano. Its mission is to be an excellent supplier and valuable partner for all customers in its european markets and to create consumer demand for Shimano and Shimano-owned products. Shimano is proud to have developed products that continue to take countless athletes to victory and provide the means for limitless global bicycle journeys.
For more information see www.shimano.com
Official partner
At Bostik, we have a strong conviction: performance must be delivered, whatever the conditions. As a global leader in multifunctional bonding and sealing technologies, we design adhesives tested in the most demanding environments to ensure reliability and durability. A commitment that naturally echoeswith the Ardennes Classics. That’s why we are proud to be a partner of this legendary event.
In practical terms, our adhesive solutions are used to secure athletes’ race numbers, ensuring they stay firmly in place throughout the race, even in extreme conditions.
Bostik, the Adhesives segment of Arkema, develops solutions for a wide range of applications: from construction and packaging to automotive and hygiene. Our signature, Attached To Your World, reflects not only the reliability of our products, but also the connections we build every day with our teams, partners, and customers around the world.
Beyond technical excellence, we believe performance goes hand in hand with inclusion. As a committed partner of women’s cycling events organized by Amaury Sport Organisation, we actively support the development of women’s cycling, helping build a sport that is more open and equitable for all.
OFFICIAL SUPPLIER
A good memory is often a shared memory... That's why Bière Des Amis exists: to be present at all those moments of conviviality past and future. We're certain of one thing: nothing brings people together more than the passion of a cycling race between friends over a good beer! Here's to friendship!
Discover the entire BIERE DES AMIS range, with or without alcohol, at www.bieredesamis.be